BRUT

Brut is a term that appears in several unrelated fields. It derives from the French adjective brut, meaning raw, rough, or unrefined, and is used in different contexts to describe raw or dry characteristics, or as a proper name.

In winemaking, brut designates the level of sweetness in sparkling wines, especially Champagne. A brut wine contains relatively low residual sugar, producing a dry palate. The term is used alongside variants such as Brut Nature, Extra Brut, and Brut.

In architecture, béton brut translates as "raw concrete" and is associated with the Brutalist movement, which emphasizes exposed concrete and rugged materials in building design.

In fragrance, Brut is a long-standing men's cologne line that was introduced by Fabergé in 1964. Known for a strong, clean scent, the brand has remained a recognizable name in grooming across multiple markets.

In media, BRUT is a global digital media company that produces short-form video journalism and documentary content for distribution on social platforms. Founded in 2016, it operates across several languages and maintains a presence on major social networks.

The term is also found as a surname and in various branding contexts.