Aufschlagsrate

Aufschlagsrate, also known as the bounce rate, is a metric used in web analytics to measure the percentage of visitors who navigate away from a website after viewing only one page. It is calculated by dividing the number of single-page sessions by the total number of sessions and then multiplying by 100 to get a percentage. A high bounce rate can indicate that visitors are not finding the content they are looking for, or that the website is not user-friendly. Conversely, a low bounce rate can indicate that visitors are engaged with the content and finding what they need. However, it is important to note that a low bounce rate does not necessarily mean that the website is successful, as it could also indicate that visitors are not able to find what they are looking for and are simply leaving the site. Therefore, while bounce rate is a useful metric, it should be considered in conjunction with other metrics to get a complete picture of website performance.