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Attitudethats

Attitudethats is a term used in online discourse to describe a particular communicative stance that blends confidence with a self-aware, ironic presentation. It is applied to posts, captions, memes, or performances where the subject projects swagger or boldness while signaling that they do not take themselves entirely seriously.

Etymology and origin: The word is a neologism formed from "attitude" and the determiner "that" or "that’s,"

Usage and forms: Attitudethats can describe a persona, a style, or a meme format. It appears in

Reception and analysis: As with many online neologisms, attitudethats signals attitudes toward performance, celebrity culture, and

See also: Attitude, swagger, meme, caption meme, slang.

signaling
a
shorthand
for
"that
attitude"
or
"that
kind
of
attitude."
It
emerged
within
meme-
and
fashion-adjacent
communities
on
social
media
in
the
late
2010s
and
early
2020s,
spreading
through
captions
and
image
macros.
captions
such
as
"Attitudethats:
sunset
edition"
or
in
comments
that
label
a
photo
as
embodying
a
certain
swagger.
The
term
is
used
with
varying
degrees
of
irony,
from
earnest
admiration
to
playful
critique,
depending
on
context.
aesthetics.
Critics
view
the
term
as
a
lightweight
shorthand
for
a
broader
trend
toward
commodified
attitude
online,
while
supporters
see
it
as
a
concise
way
to
acknowledge
a
stylistic
moment.