Attitudethats

Attitudethats is a term used in online discourse to describe a particular communicative stance that blends confidence with a self-aware, ironic presentation. It is applied to posts, captions, memes, or performances where the subject projects swagger or boldness while signaling that they do not take themselves entirely seriously.

Etymology and origin: The word is a neologism formed from "attitude" and the determiner "that" or "that’s," signaling a shorthand for "that attitude" or "that kind of attitude." It emerged within meme- and fashion-adjacent communities on social media in the late 2010s and early 2020s, spreading through captions and image macros.

Usage and forms: Attitudethats can describe a persona, a style, or a meme format. It appears in captions such as "Attitudethats: sunset edition" or in comments that label a photo as embodying a certain swagger. The term is used with varying degrees of irony, from earnest admiration to playful critique, depending on context.

Reception and analysis: As with many online neologisms, attitudethats signals attitudes toward performance, celebrity culture, and aesthetics. Critics view the term as a lightweight shorthand for a broader trend toward commodified attitude online, while supporters see it as a concise way to acknowledge a stylistic moment.

See also: Attitude, swagger, meme, caption meme, slang.