Användarfriktion

Användarfriktion, or user friction, refers to any barrier or difficulty a user encounters when interacting with a product, service, or system. It can manifest in various forms, such as a confusing interface, a lengthy or complex process, technical errors, or a lack of necessary information. The concept is central to user experience (UX) design and aims to minimize or eliminate these obstacles to ensure a smooth and efficient user journey.

High user friction can lead to user frustration, abandonment of tasks, and ultimately, a negative perception of the product or service. Conversely, low user friction is associated with ease of use, increased user satisfaction, higher conversion rates, and greater user loyalty. Designers and developers strive to create intuitive and user-friendly experiences by proactively identifying and addressing potential friction points.

Common sources of user friction include unclear navigation, excessive steps in a workflow, poorly written instructions, slow loading times, and incompatible technologies. Strategies to reduce friction involve simplifying processes, providing clear and concise feedback, employing intuitive design patterns, and conducting thorough user testing to uncover and resolve usability issues. The goal is to make the interaction as effortless and natural as possible for the user.