Annoncerne

Annoncerne is the definite plural form of the Danish noun annonce, meaning advertisements or notices. It refers to notices published in print or online media to inform, sell, recruit, or announce something. The term covers a wide range of classified ads, including job postings, housing listings, sales announcements, and public notices found in newspapers, magazines, and digital platforms. In everyday Danish, people might say “annoncerne i avisen” or “annonserne på nettet” when referring to the ads collectively.

Etymology and forms: The noun annonce is a loanword from French, where annonce means advertisement or announcement. In Danish, the word has been in regular use since the early modern period. The singular forms are en annonce (indefinite) and annoncen (definite), while the definite plural is annoncerne.

Usage and context: Annoncerne are often distinguished from broader reklamer (advertisements or marketing campaigns) by their more targeted and transactional character—the kinds of notices published to buy, sell, hire, or inform. Common categories include jobannoncer, boligannoncer, and bilannoncer. With the rise of the internet, annoncer—both in traditional newspapers and online marketplaces—remain a standard way to reach specific audiences, though the platforms and formats have diversified.

See also: Reklame; Klassificerede annoncer; Online markedspladser.