Angebotsquote

Angebotsquote is a term used in German-speaking procurement, tendering and sales processes. It describes a metric that reflects the level of response or activity in a bidding process. The most common interpretation is the bid participation rate: the percentage of invited competitors who submit at least one bid. In some contexts the term is used more broadly to refer to the overall rate of submitted offers relative to the total number of potential bidders in a given procurement.

The calculation is straightforward: Angebotsquote = (Anzahl der eingegangenen Angebote / Anzahl der eingeladenen Bieter) × 100%. A high rate indicates strong market interest and competition, while a low rate can signal restrictive bidder lists, high process complexity, or insufficient outreach. The metric helps procurement authorities and vendors assess the openness and attractiveness of a tender, plan resources for bid evaluation, and identify potential barriers to participation.

In practice, the term is common in public procurement, construction projects, and corporate supplier programs. It is typically reported in tender analytics or procurement dashboards and can influence decisions about invitation strategies, bid deadlines, and communication with potential bidders. Limitations of the metric include variations in how bidders are invited, the presence of multiple submissions by the same bidder, and the timing of bid submissions, all of which can affect the interpretation of the quote.

See also: bidding, tender, procurement, bid rate.