Amazonin

Amazonin, commonly written as Amazon.in, is the Indian online shopping portal of Amazon.com, Inc. It functions as India’s localized branch of the global e-commerce company, offering a wide range of consumer goods, digital services, and a marketplace that enables third-party sellers to reach Indian customers. The platform is operated by Amazon Seller Services Private Limited as part of Amazon’s international operations.

Amazon.in was launched in 2013 after Amazon acquired Junglee.com to establish a dedicated Indian storefront. Since then, it has expanded product categories, introduced local-language support and payments, and developed a domestic logistics and payments infrastructure to serve India's growing online retail market. The site emphasizes localized features such as cash on delivery, multiple payment options, and regionally relevant product assortments.

The platform operates a two-sided marketplace in which Amazon may stock some items and also hosts third-party sellers. It uses Fulfillment by Amazon and Amazon Logistics for fulfillment and delivery, and it offers Amazon Pay as a payments option. Amazon Prime, introduced in India in 2016, provides benefits such as faster shipping and access to digital content for subscribers. The service supports multiple languages, a broad range of product categories, and services tailored to Indian consumers, including regional promotions and deals.

In India’s competitive e-commerce landscape, Amazon.in faces competition from platforms such as Flipkart and other regional players. It operates under Indian regulations governing e-commerce and foreign investment and has adapted to policy changes affecting marketplace models. Amazon.in remains a major channel for online shopping in both urban and expanding rural markets, contributing to the broader growth of digital commerce and payments in the country.