Alkukohtaa

Alkukohtaa is a term used in Finnish-language discussions to denote the initial point of contact between two parties or systems. It refers to the moment, place, and conditions in which interaction begins, including the channels, personas, and context that shape subsequent engagement. In practice, alkukohtaa is used in fields such as user experience design, marketing, sociology, and organizational communication to analyze how first impressions are formed and how early interactions influence outcomes.

Etymology and usage: The word is a compound of alku (beginning) and kohtaa, a form of kohdata meaning to meet or encounter. As a concept, it emphasizes the entrance phase of a relationship or transaction rather than the ongoing exchange. It can apply to digital interfaces (the first login or onboarding touchpoint), customer outreach, or interpersonal encounters.

In research and practice, discussions of alkukohtaa may cover factors that facilitate a positive initial encounter, such as clarity of information, accessibility, tone, and trust signals. Conversely, a poor alkukohtaa can raise barriers to engagement and reduce long-term retention.

See also: ensikontakti, onboarding, user onboarding, contact.