Advertisingwithout

Advertisingwithout is a digital advertising platform that focuses on providing transparency and control to consumers. The platform allows users to opt out of targeted online advertising from participating companies. When a user opts out, the platform uses a browser extension or mobile app to block tracking technologies and prevent data from being shared with advertisers.

The initiative was launched in 2019 by the Digital Advertising Alliance (DAA) and the Interactive Advertising Bureau (IAB) in the United States. It aims to give consumers more choice and control over their online advertising experiences. Advertisingwithout is available in several countries, including the United States, Canada, and the United Kingdom.

The platform works by using a "do not sell my personal information" signal, which tells participating companies not to collect or share a consumer's personal data for targeted advertising purposes. This signal is sent to the companies' websites and apps, and the platform ensures that the signal is respected by these companies.

Advertisingwithout also provides resources and education to consumers about online privacy and targeted advertising. The platform offers a browser extension and mobile app for easy opt-out, as well as a website with detailed information about the platform and its features.

Critics of Advertisingwithout argue that the platform may not be effective in preventing all targeted advertising, as some companies may not fully respect the "do not sell my personal information" signal. However, supporters of the platform note that it provides an important step towards greater consumer control and transparency in online advertising.