ATYOU

Atyou is a term that appears in digital communication to indicate direct address to a specific user within a message. It is not tied to a single organization or product; rather, it functions as a generic phrase, a stylized brand name, or a username used across various platforms.

The term combines the preposition at with the pronoun you, and is commonly realized in written form using the at-sign (@) on many social and chat services. Variants include capitalized or stylized spellings such as ATYOU or AtYou, reflecting differences in branding and platform conventions.

In everyday online use, people may employ atyou to call attention to a particular user, for example in a message directed at someone or in a broadcast where a specific recipient is intended to engage. Some brands or campaigns have adopted atyou as a product name or marketing handle to convey direct, personalized interaction with audiences.

In media and culture, atyou may appear as a fictional brand name, character name, or stylistic device within narratives or marketing parodies. Its meaning and connotations are shaped by context, and its usage varies between communities and platforms.

See also: mention, user tagging, direct address, notifications.