ALDi

Aldi is a German multinational discount supermarket chain known for its low prices and a no-frills shopping experience. It originated in 1946 when Karl and Theo Albrecht took over their mother’s store in Essen, Germany, and developed a chain focused on discount groceries. The name Aldi is a contraction of Albrecht-Diskont.

In 1960 the company split into two separate entities, Aldi Nord and Aldi Süd, due to a dispute between the brothers. Each group runs its own network of stores and brands in different regions. Aldi Nord is based in Essen; Aldi Süd is based in Mülheim an der Ruhr. The two groups operate independently and often have different promotional formats and store layouts, though the core business model remains the same.

The Aldi model emphasizes a limited assortment of primarily private-label products, tight control of costs, efficient logistics, and simple store designs. This approach allows for lower prices and quick stock turnover. Stores typically offer a smaller range of groceries, bakery items, dairy, fresh produce, and household goods.

Global presence: Aldi operates thousands of stores in Europe and has expanded to North America and Australia. In the United States, Aldi Süd operates most U.S. stores, while Trader Joe’s in the United States is run by Aldi Nord. In some markets Aldi has also introduced periodic promotional "Special Buys" or similar offers to complement core items.