AEM

Adobe Experience Manager (AEM) is a comprehensive content management solution for creating, managing, and delivering digital experiences across web, mobile, apps, and social channels. It is part of Adobe Experience Cloud and combines web content management, digital asset management, workflows, personalization, and analytics with marketing integrations.

Architecture and deployment: AEM runs on the Java platform and uses the Apache Sling web framework and a Java Content Repository as its core data store (historically referred to as CRX/Jackrabbit/Oak). It can be deployed on-premises or as AEM as a Cloud Service, a managed cloud offering with automated scaling and frequent updates. Developers build with Maven, OSGi components, and the HTL (HTML Template Language); editors author pages using a component-based model. AEM includes a Digital Asset Manager for images, video, and documents, and supports multilingual sites and multisite governance.

Key features: WYSIWYG in-place editing, robust workflows and versioning, content fragment management, and asset management. It supports personalization through ContextHub and provides content services to expose content to other applications and channels. Integrations with Adobe Analytics, Target, and other marketing tools, as well as SEO optimization, responsive design, accessibility support, and search indexing.

Usage and scope: AEM targets large enterprises requiring scalable governance for extensive web properties, portals, and digital experiences across multiple sites and languages. Typical implementations include marketing sites, product catalogs, intranets, and e-commerce experiences integrated with backend systems and third-party services.