ADKARmodellen

The ADKAR model is a change management framework developed by Prosci. It outlines the critical elements required for individual change to be successful, and by extension, for organizational change to occur. ADKAR is an acronym representing five distinct stages: Awareness, Desire, Knowledge, Ability, and Reinforcement.

Awareness (A) refers to the understanding of the need for change, including the reasons why the change is necessary and the risks of not changing. Without awareness, individuals may not grasp the purpose or importance of the transition.

Desire (D) is the motivation to participate in and support the change. This stage focuses on an individual's willingness to embrace the change and move through it. It involves addressing concerns and fostering a positive attitude towards the new state.

Knowledge (K) involves understanding how to change. This includes having the necessary information, training, and skills to implement the change and operate effectively in the new environment.

Ability (A) is the capacity to implement the required skills and behaviors. It goes beyond knowing what to do and focuses on the actual capability to perform the new tasks or actions effectively.

Reinforcement (R) is about sustaining the change. This stage involves identifying and addressing potential barriers to sustainment, as well as celebrating successes and providing ongoing support to ensure the change becomes embedded in the organization's culture and processes.

The ADKAR model emphasizes that all five elements must be present for an individual to successfully navigate a change. If any one of these stages is missing or insufficient, the change initiative is likely to face significant challenges. It provides a structured approach for leaders and change practitioners to assess the current state of change readiness and develop targeted interventions to move individuals and the organization forward.