88rising

88rising is a media company and record label that focuses on promoting Asian and Asian-American artists. Founded in 2015 by Sean Miyachi, the company has gained significant traction for its role in elevating hip-hop and pop music from East Asia and Southeast Asia to a global audience. Its roster has included prominent artists such as Rich Brian, Joji, Niki, and Higher Brothers, among others.

The company operates through various platforms, including a YouTube channel that serves as a primary hub for music videos, artist interviews, and original content. 88rising has been credited with bridging cultural gaps and introducing diverse sounds to mainstream music markets. They have also organized festivals and concerts, further solidifying their presence in the music industry. Their approach often emphasizes authenticity and storytelling, allowing artists to connect with fans on a deeper level. The label's success highlights a growing global appreciation for Asian talent and music.