ügyfélértéket
ügyfélérték, which translates to "customer value" in English, is a fundamental concept in business strategy and marketing. It refers to the perceived benefits a customer receives from a product or service relative to its cost. This value is not solely based on monetary price but encompasses a broader range of factors.
Customer value is created through the interaction between the customer and the company, from the initial awareness
Companies strive to maximize customer value by understanding their target audience's needs and desires. This involves
Measuring and managing customer value is crucial for long-term business success. High customer value often leads