árérzékenységmér

Árérzékenységmér is a Hungarian term that translates to "price sensitivity meter" or "price sensitivity measurement." It refers to a technique or a system used to understand how changes in price affect consumer demand for a product or service. This measurement is crucial for businesses to optimize their pricing strategies, maximize revenue, and maintain a competitive edge.

The core principle behind árérzékenységmér is to quantify the relationship between price and the quantity consumers are willing to buy. This can be achieved through various methods, including surveys, experiments, and analysis of historical sales data. For example, a business might ask potential customers at what price point they would consider a product too expensive, too cheap to be good quality, or just right. Another approach involves introducing price variations in different markets or over time and observing the resulting sales volumes.

Understanding árérzékenységmér helps businesses determine the optimal price point that balances profitability with market demand. It can reveal price elasticities, indicating how much demand will change in response to a price fluctuation. This information is vital for making informed decisions about discounts, promotions, and overall pricing structure. Ultimately, effective árérzékenységmér allows companies to set prices that resonate with their target audience while achieving their financial objectives.