yleiskustantajia
Yleiskustantajia, or yleiskustantaja in singular, is a term used in Finnish publishing to describe publishers that offer a broad, general-interest catalog across many genres and topics. Yleiskustantajat aim at a wide readership, publishing fiction, non-fiction, popular science, essays, poetry, and translations, among other formats. The designation contrasts with kapeakustantajat (niche or specialist publishers) that focus on narrower fields such as academic, technical, or genre-specific works.
The role of yleiskustantajat in the publishing ecosystem includes acquiring manuscripts, editing and producing books, managing
In Finland, several prominent publishing houses are considered yleiskustantajat, including Otava, Werner Söderström Oy (WSOY), and