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Within-subjects design, also known as repeated-measures design, is an experimental design where each participant experiences all levels of the independent variable. This means that the same individuals are measured under different conditions. For example, in a study examining the effect of caffeine on reaction time, a within-subjects design would involve testing each participant's reaction time both after consuming caffeine and after consuming a placebo.
The primary advantage of a within-subjects design is its increased statistical power. By using the same participants
However, within-subjects designs are susceptible to several potential confounds, most notably order effects. Order effects can