varenavn

Varenavn is the official name used to identify a specific product in Norwegian commerce. The term combines the words vare, meaning goods or product, and navn, meaning name. A varenavn serves as the standard label in catalogs, databases, packaging, and point-of-sale systems to ensure that customers and retailers refer to the exact item.

A varenavn typically includes elements such as the product type, model or version number, and key attributes like size, color, or configuration. For example, a consumer electronics item might have a varenavn like “Smartphone X200 128GB svart.” In practice, the varenavn can be distinct from the brand name or trademark; the brand may appear separately on packaging, while the varenavn ensures precise identification in inventory and ordering processes. The same product line may also have different varenavn across regions or languages to reflect local naming conventions.

In procurement, e-commerce, and catalogs, varenavn is a core data field in item records, used together with a SKU or item number. Consistency and clarity in varenavn help reduce confusion, enable accurate searching and comparisons, and support clear product labeling and information across channels.

Good practice around varenavn emphasizes accuracy and usefulness: names should reflect essential characteristics without misleading consumers. See also: brand name, trademark, SKU, product labeling.