varemærkelicens

Varemærkelicens, sometimes translated as trademark license, is a legal agreement that grants a third party permission to use a trademark. This permission is not a transfer of ownership; the trademark owner, known as the licensor, retains full ownership of the mark. The party receiving the permission, the licensee, is allowed to use the trademark under specific conditions outlined in the license agreement.

These conditions typically detail the scope of use, including the goods or services for which the trademark can be employed, the geographical territory where it can be used, and the duration of the license. Royalties are often paid by the licensee to the licensor, usually calculated as a percentage of sales or a fixed fee, in exchange for the right to use the trademark.

Varemærkelicens agreements are common in various industries, allowing brands to expand their reach and product lines without directly manufacturing or distributing all goods themselves. For example, a clothing company might license its logo to a manufacturer of accessories. This allows the brand to capitalize on its recognized name and goodwill while the licensee benefits from association with a popular brand.

The agreement also usually includes provisions regarding quality control. The licensor typically has the right to ensure that the products or services offered by the licensee meet certain quality standards, thereby protecting the reputation and value of the trademark. Failure to adhere to these terms can lead to the termination of the license agreement.