unHow
UnHow is a concept that challenges traditional methods of problem-solving and decision-making by focusing on the "un" aspects of a situation. It encourages individuals and organizations to consider the negative or less obvious implications of their actions, rather than just the positive outcomes. The term was popularized by the author and consultant, Michael E. Gerber, in his book "The E-Myth Revisited."
The core idea behind UnHow is to shift the focus from "how" to "unhow." Instead of asking
UnHow is particularly useful in business and entrepreneurship, where it can help entrepreneurs and managers avoid
In essence, UnHow is about embracing uncertainty and complexity, rather than trying to control or eliminate