unHow

UnHow is a concept that challenges traditional methods of problem-solving and decision-making by focusing on the "un" aspects of a situation. It encourages individuals and organizations to consider the negative or less obvious implications of their actions, rather than just the positive outcomes. The term was popularized by the author and consultant, Michael E. Gerber, in his book "The E-Myth Revisited."

The core idea behind UnHow is to shift the focus from "how" to "unhow." Instead of asking "How can we do this?" or "How can we make this work?", UnHow prompts the question "What can go wrong?" or "What are the unintended consequences?" This approach helps to identify potential pitfalls, risks, and areas for improvement before they become significant issues.

UnHow is particularly useful in business and entrepreneurship, where it can help entrepreneurs and managers avoid common traps and pitfalls. By considering the "un" aspects, they can develop more robust strategies, mitigate risks, and create more sustainable and resilient businesses.

In essence, UnHow is about embracing uncertainty and complexity, rather than trying to control or eliminate them. It encourages a more holistic and nuanced approach to problem-solving, where both the positive and negative aspects are considered equally. This can lead to more innovative, adaptable, and successful outcomes.