työnimen

A työnimi is a temporary or working title used for a project, product, or work in progress before an official or final name is decided. The term is derived from Finnish, where "työ" means work and "nimi" means name. This concept is prevalent in various fields, including software development, creative arts, and business.

In software development, a työnimi might be used internally by a team to refer to a new feature or application during its early stages of development. This allows for easy communication and reference without committing to a final, potentially marketing-driven name. Similarly, in film or literature, a työnimi might be used during pre-production or early writing phases. For example, a film might be known by a työnimi like "Project Phoenix" while its plot and characters are still being developed.

The purpose of a työnimi is to provide a placeholder that facilitates progress and discussion. It avoids the premature need for a fully developed brand or marketing strategy, allowing creators to focus on the core substance of their work. Once the project is closer to completion or its final form is clearer, a formal name is usually chosen, often through a process of brainstorming, market research, and strategic decision-making. The työnimi is then retired.