tyylisuunnitelmaan
A style plan, or tyylisuunnitelma in Finnish, is a document or set of guidelines that outlines the visual and aesthetic principles for a project, brand, or product. It serves as a reference to ensure consistency and coherence in how something is presented. This can encompass a wide range of elements, from color palettes and typography to imagery, tone of voice, and overall mood. The purpose of a style plan is to establish a clear visual identity that is recognizable and memorable to its intended audience.
In graphic design, a style plan might detail the specific fonts to be used, their weights and
Developing a style plan typically involves research into the target audience, the competitive landscape, and the