tukkukaupankävijä

A tukkukaupankävijä, or wholesaler, is a business or individual that buys goods in large quantities from manufacturers or producers and sells them in smaller quantities to retailers or other businesses. They act as intermediaries in the supply chain, facilitating the distribution of products from the source to the point of sale.

Wholesalers typically do not sell directly to the end consumer. Their customers are usually businesses that then resell the products to the public. This can include retail stores, other wholesalers, or even industrial users. The primary role of a tukkukaupankävijä is to break down bulk shipments into manageable amounts for their diverse clientele.

Key functions of a tukkukaupankävijä include purchasing, warehousing, marketing, and distribution. They take on the risk of holding inventory and managing the logistics of moving goods. By buying in large volumes, they often secure lower prices from producers, which they can then pass on, at a markup, to their customers. This wholesale model is crucial for the efficient operation of many industries, ensuring products reach consumers through a network of retailers.