trgovini

Trgovina is a feminine noun used in Croatian, Bosnian, and Serbian to denote a shop or store, as well as the broader activity of commerce. It can refer to a physical establishment where goods are sold, or to retail trade in general. The singular form trgovina, the plural trgovine, and the locative/dative form trgovini are common inflected forms; for example, u trgovini means in the shop, a form used in everyday speech.

Origin and related forms: The word comes from the root trg, meaning market, with suffixes that form nouns related to commerce. The adjective trgovački (commercial) and the verb trgovati (to trade) derive from the same root. Distinctions are common between trgovina (the shop or trade as a sector) and phrases like trgovina na veliko (wholesale) versus trgovina na malo (retail).

Usage and context: In the region, traditional shops exist alongside markets and kiosks, with a later expansion of supermarkets, hypermarkets, and shopping centers. The rise of e-commerce has introduced terms like e-trgovina for online shopping. The word trgovina remains central to everyday language when referring to commerce, retail spaces, or supply networks.