tilltalande

Tilltalande is a Swedish adjective meaning appealing, attractive, engaging, or inviting. It describes something that evokes positive interest or favorable response. The sense can apply to people, objects, ideas, or presentations.

Etymology: The term stems from the verb tilltala, meaning to address, to appeal to, or to win over, with the present participle suffix -ande forming tilltalande, literally “appealing.” The nuance is that the thing “speaks to” or speaks in a way that attracts.

Usage and nuance: Tilltalande is generally neutral to positive and is used about attributes likely to attract attention or sympathy. It is common in everyday language as well as marketing and media. It can describe appearance (tilltalande utseende), offers (tilltalande erbjudande), arguments (tilltalande argument), or overall presentation (tilltalande presentation). The term emphasizes perceptual or emotional appeal, not only factual merit.

Related forms and contrasts: Synonyms include lockande, attraktiv, fängslande, intressant; antonym is otilltalande. The expression may appear attributively (ett tilltalande erbjudande) or predicatively (Erbjudandet är tilltalande). The noun tilltal is less common; the adjective’s -ande form is standard.

Examples: “Annonsen hade ett tilltalande erbjudande.” “Hennes klädsel gav ett tilltalande intryck.” “Företagets nya kampanj var mycket tilltalande för målgruppen.”