tavoittavuudet
Tavoittavuudet refer to the reach of a communication channel or campaign—the portion of a defined target population that can be exposed to a message within a specified time frame. In media planning and marketing, tavoittavuus describes how widely a campaign can reach its intended audience, either as a number of individuals or as a percentage of the target group.
Tavoittavuus can be reported as absolute figures (for example, 150,000 people) or as a percentage of the
Tavoittavuus informs media planning by indicating how broadly a campaign can be seen by the target group,
Limitations and considerations
Accuracy depends on how the target and time window are defined and on the data sources used.