szolgáltatásdomináns
szolgáltatásdomináns is a Hungarian term that translates to "service-dominant" in English. It refers to a paradigm shift in business strategy and marketing that emphasizes the central role of service in creating value. This perspective contrasts with traditional product-dominant thinking, which focuses primarily on tangible goods.
In a service-dominant logic, all goods are seen as resources or enablers for service provision. Value is
This approach highlights the importance of relationships, networks, and the intangible aspects of offerings. Businesses adopting