szolgáltatásdomináns

szolgáltatásdomináns is a Hungarian term that translates to "service-dominant" in English. It refers to a paradigm shift in business strategy and marketing that emphasizes the central role of service in creating value. This perspective contrasts with traditional product-dominant thinking, which focuses primarily on tangible goods.

In a service-dominant logic, all goods are seen as resources or enablers for service provision. Value is not embedded in a product itself but is co-created through interactions between service providers and beneficiaries. This means that customers are not just passive recipients of goods but active participants in the value creation process. Key concepts within service-dominant logic include resource integration, value co-creation, and the application of knowledge and skills.

This approach highlights the importance of relationships, networks, and the intangible aspects of offerings. Businesses adopting a service-dominant perspective aim to understand their customers' needs and contexts deeply, designing their offerings to facilitate desired outcomes and experiences. The focus shifts from selling units of a product to facilitating successful service exchanges that benefit all involved parties. This has implications for product development, marketing, customer service, and overall business strategy.