sponsorlu

Sponsorlu is a Turkish adjective meaning “sponsored.” It is formed from the English word sponsor and the Turkish suffix -lu, and it describes content, events, or materials that receive financial support from a sponsor rather than from the publisher or producer. In Turkish usage, sponsorlu appears in compounds such as sponsorlu içerik (sponsored content), sponsorlu reklam (sponsored advertisement), and sponsorlu bağlantı (sponsored link).

Usage and labeling

In Turkish media, marketing, and online platforms, sponsorlu content is typically labeled to indicate a paid relationship between the sponsor and the publisher. This labeling helps readers distinguish between editorial material and paid promotions. Common practice includes a visible tag such as “Sponsorlu” at the top of an article or post, or a disclosure placed near the sponsored content.

Ethics and regulation

Transparency about sponsorship is a core ethical consideration in advertising and journalism. Although practices vary by country and platform, many publishers require clear sponsorship disclosures to avoid misleading audiences. The label sponsorlu signals a financial relationship but does not by itself guarantee neutrality or quality, which makes disclosure important for maintaining trust.

See also

Sponsored content, influencer marketing, advertising disclosure, labeling, sponsorship.