sizzles

Sizzle is the hissing sound produced when hot fat or oil contacts moisture or when a hot surface meets something wet. In cooking, the sizzle marks the moment of searing and browning as food begins to cook at a high temperature.

The term is onomatopoeic, imitating the crackling sound of fat as water vaporizes. The sizzle results from rapid vaporization of moisture and small oil droplets; the audible character depends on temperature, moisture content, and surface area of the food or pan.

In technique, a pronounced sizzle is often desirable for achieving good browning via the Maillard reaction. Preheating the pan, drying the surface of the food, and avoiding overcrowding help sustain the sizzle; excessive moisture or crowding can cause steaming, which reduces browning. Using oils with appropriate smoke points can also affect the duration and quality of the sizzle.

In addition to cooking, the word sizzle is used metaphorically to describe excitement or promotional appeal. A sizzle reel or sizzle clip is a short promotional video designed to showcase highlights and generate interest.