shikueset

Shikueset is an Albanian noun meaning the audience or viewers in media and performance contexts. It refers to people who watch a film, a television program, a theatre performance, a sports event, or any broadcasted content. The term is formed from the verb shikoj, meaning to look or watch, with the agentive suffix -ues, yielding shikues (watcher/viewer) and the plural form shikueset used to denote the group of viewers or audience in contextual references.

In usage, shikueset appears in discussions of television ratings, cinema attendance, theatre crowds, and online streaming audiences, as well as in event descriptions and media reporting. The concept emphasizes the act of watching and distinguishes the audience from participants such as performers or producers.

Shikueset can be contrasted with other Albanian terms that refer to groups in media contexts. For example, publiku broadly means the public, while dëgjuesit refers to listeners, as in radio or audio contexts. The word is widely used across Albanian-speaking regions, including Albania and Kosovo, and appears in dictionaries, journalism, and educational materials to describe those who observe media content or live performances.