servicesmarkedsføring
Servicesmarkedsføring, or services marketing, refers to the unique strategies and tactics employed to promote and sell intangible services rather than physical products. Unlike tangible goods, services cannot be seen, touched, or stored before purchase. This fundamental difference necessitates a distinct approach to marketing.
Key challenges in services marketing include demonstrating the value of an intangible offering, managing customer expectations,
Effective services marketing often emphasizes building relationships and trust with customers. Word-of-mouth referrals and customer testimonials