segmentasjon
Segmentasjon is a marketing and business strategy that involves dividing a broad target market into smaller, more defined groups of consumers who have common needs, interests, and priorities. These groups, or segments, are then targeted with specific marketing strategies tailored to their unique characteristics. The goal of segmentasjon is to allow businesses to effectively reach their desired audience and connect with them in a way that resonates.
There are several common bases for segmentasjon. Geographic segmentasjon divides the market based on location, such
By understanding the distinct needs and preferences of different market segments, companies can develop more effective