scrunchies

Scrunchies are fabric-covered elastic hair ties. They consist of a circle of fabric sewn around an elastic band. The fabric is typically gathered or ruched, creating a ruffled or bunched appearance. Scrunchies can be made from a wide variety of materials, including cotton, silk, velvet, and lycra, and come in countless colors and patterns.

The invention of the scrunchie is often attributed to Rommy Revson in 1986. She reportedly patented the design and coined the term "scrunchie" as a play on the word "scrunched." Initially marketed as a gentler alternative to traditional hair ties, they gained significant popularity in the late 1980s and early 1990s. During this period, scrunchies were a ubiquitous fashion accessory, worn by people of all ages.

After a decline in popularity in the late 1990s, the scrunchie experienced a resurgence in the late 2010s. This revival saw them return to mainstream fashion, embraced by various subcultures and designers. Today, scrunchies are available in a wide range of styles, from simple and understated to elaborate and decorative, and continue to be a popular choice for hair styling and as a fashion statement. They are known for their ability to hold hair securely without causing breakage or pulling.