sanaveronimisen
Sanaveronimisen is a coined term in sociolinguistics and literary criticism used to describe the practice of turning ordinary words into proper names within a discourse community. The phenomenon involves using a common lexical item as an identity marker for a person, group, character, or brand, often to create symbolic resonance, cohesion, or recognizability. The term is of Finnish origin and appears in contemporary Finnish-language discussions, but it is not yet part of a standardized terminology.
Origins and etymology: The word combines sana, meaning “word,” with a nominalizing formation modeled on Finnish
Usage and characteristics: Sanaveronimisen tends to occur in online communities, fan cultures, media criticism, and branding
Examples: A character is consistently referred to by a common noun with symbolic overtones (for instance, a
See also: onomastics, naming practices, branding, metonymy, linguistic creativity.
References: discussions of neologisms and naming practices in sociolinguistics and Finnish-language criticism.