samskiptamarkaðssetningu
Samskiptamarkaðssetning is an Icelandic term that translates to "communications marketing" or "marketing communications." It encompasses the various strategies and tools businesses use to communicate with their target audiences and build relationships. The primary goal of samskiptamarkaðssetning is to inform, persuade, and remind consumers about a product, service, or brand.
This field involves a blend of different marketing elements, often referred to as the marketing communications
In today's digital age, samskiptamarkaðssetning also heavily relies on digital channels such as social media marketing,