ruohonjuuri

Ruohonjuuri, meaning "grassroot" in Finnish, is a Finnish retailer that specializes in natural and organic products. The company operates a network of physical stores across Finland and maintains an online shop. Its product range includes organic foods, dietary supplements, natural cosmetics, and environmentally friendly household items.

The stores emphasize products with natural ingredients and sustainable sourcing, including organic groceries, vitamins and minerals, herbal remedies, personal care items, and eco-friendly cleaning products. The retailer aims to support healthy and sustainable lifestyles and offers guidance on healthy choices in stores.

Ruohonjuuri is a well-established name in the Finnish wellness retail sector. It operates primarily in Finland and focuses on in-store shopping complemented by online ordering.