rtba

rtba is an acronym that commonly stands for "Real-Time Bidding Auction." It is a process used in online advertising to buy and sell ad impressions in real time. When a user visits a website or app that displays ads, an auction is automatically triggered. Advertisers, through their demand-side platforms (DSPs), bid on the opportunity to show their ad to that specific user. These bids happen within milliseconds, and the highest bidder wins the impression, with their ad displayed to the user.

This system allows advertisers to target specific demographics, interests, and behaviors, ensuring their ads are shown to the most relevant audience. It also provides publishers with a way to maximize revenue from their ad inventory by allowing multiple advertisers to compete for each available space. The rtba process is a cornerstone of programmatic advertising, enabling efficient and data-driven ad buying and selling. It has significantly changed the landscape of digital marketing by automating ad transactions and optimizing ad spend.