retentieanalyse

Retentieanalyse is a method used to understand user behavior within a product or service over time. It specifically focuses on how many users continue to engage with a product after their initial interaction. The core idea is to track the percentage of users who return or remain active over successive periods, such as days, weeks, or months.

This analysis is crucial for businesses to gauge the stickiness and long-term value of their offerings. High retention rates indicate that users find ongoing value and are satisfied with the product, leading to increased customer lifetime value and reduced acquisition costs. Conversely, low retention suggests potential issues with user onboarding, product usability, feature sets, or overall user experience that are causing users to churn.

Common metrics within retentieanalyse include cohort retention, which groups users by their acquisition date and tracks their behavior over time, and rolling retention, which measures the percentage of users active in a given period who were also active in a prior period. By identifying patterns and trends in retention data, businesses can make informed decisions about product development, marketing strategies, and customer support to improve user engagement and loyalty.