reciprocityinfluence
Reciprocity influence is a concept in social psychology and behavioral studies that describes how the norm of reciprocity shapes the distribution of influence within social interactions. At its core, reciprocity is the expectation that kindness or favors will be returned, and influence refers to the capacity to affect others’ attitudes or actions. When individuals or groups provide a benefit, others may feel obliged to respond in kind, increasing the likelihood of compliance, cooperation, or support for the initiator’s goals.
Mechanisms include perceived obligation, enhanced liking, trust, and fairness judgments. Participating in a small favorable act
Applications of reciprocity influence span negotiations, marketing, fundraising, and organizational leadership. In negotiations and diplomacy, reciprocal
Critiques and boundaries note that reciprocity influence relies on cultural norms and perceived sincerity. Manipulative use