pääjutun

Pääjuttu is a Finnish term that generally translates to "main story," "head story," or "lead article." It refers to the most prominent or significant piece of news or content featured in a publication, whether it be a newspaper, magazine, website, or broadcast. The pääjuttu is typically positioned at the forefront of the publication, often accompanied by a large headline and accompanying visuals to draw the reader's attention.

The selection of the pääjuttu is based on its newsworthiness, impact, and interest to the target audience. It could be a developing breaking news event, an in-depth investigative report, an exclusive interview, or a feature story on a topic of broad public concern. Editors and journalists determine the pääjuttu based on journalistic principles and audience engagement metrics.

In digital media, the pääjuttu might be the top banner story on a homepage, the featured article on a news app, or the first item in a video broadcast. Its prominence is a strategic choice to highlight what the publisher deems most important or compelling for their audience at a given time. The concept of a pääjuttu underscores the hierarchical organization of information in media, guiding consumers to the content deemed most essential.