pääjutun
Pääjuttu is a Finnish term that generally translates to "main story," "head story," or "lead article." It refers to the most prominent or significant piece of news or content featured in a publication, whether it be a newspaper, magazine, website, or broadcast. The pääjuttu is typically positioned at the forefront of the publication, often accompanied by a large headline and accompanying visuals to draw the reader's attention.
The selection of the pääjuttu is based on its newsworthiness, impact, and interest to the target audience.
In digital media, the pääjuttu might be the top banner story on a homepage, the featured article