prizepremium
Prizepremium is a term encountered in marketing, promotions, and consumer contests, but it does not denote a single, universally accepted concept. In general use, it describes enhanced prize value or premium rewards associated with a prize in a promotion. The phrase can refer to premium-tier prizes offered in sweepstakes or lotteries, bonus features attached to prize packages, or loyalty program rewards labeled as prize premiums.
Usage varies by organization. Some marketers use prize premiums to denote additional benefits that accompany a
Regulatory and ethical considerations apply to prize premiums just as to any promotional claim. Clear terms
Origins: prize premium is a portmanteau of prize and premium. It is not tied to a fixed
See also: prize, premium, sweepstakes, loyalty program, promotions.