premassmarket
Premassmarket refers to a market segment that exists between the niche, specialized markets and the broad, mass market. It represents a stage where a product or service has moved beyond its initial early adopters and is gaining wider appeal but has not yet reached the saturation and widespread acceptance of the true mass market.
Companies operating in the premassmarket often focus on refining their offerings to appeal to a larger, but
Products and services in the premassmarket are often characterized by a growing but not yet dominant market