positionner

Positionner is a French transitive verb meaning to place something in a specific position or arrangement. It covers physical placement, alignment in design or production, and more formal uses such as establishing a stance or strategy.

When used transitively, it can refer to positioning objects in space, such as positionner une chaise près de la fenêtre or positionner les éléments sur une page. In photography, film, or stagecraft it can mean to place or align equipment or actors.

The verb also appears in marketing and strategy as positionner un produit—to define how a product is perceived relative to competitors. In this sense, positionnement denotes the strategic placement in the market. The reflexive form se positionner means to take a position or to position oneself, ideologically or professionally.

Conjugation: Positionner is a regular -er verb. Present indicative: je positionne, tu positionnes, il/elle positionne, nous positionnons, vous positionnez, ils/elles positionnent. Passé composé: j'ai positionné; imparfait: je positionnais; futur: je positionnerai; subjonctif: que je positionne.

Related terms include positionnement (the act or result of positioning) and se positionner (to position oneself).