planeras

Planeras is a Swedish company that operates a chain of garden centers. Founded in 1975, it has grown to become one of the largest garden center chains in Sweden. The company focuses on providing a wide selection of plants, gardening supplies, and related home and interior decor items. Planeras also emphasizes sustainability in its operations, often highlighting eco-friendly product choices and responsible sourcing.

The business model of Planeras revolves around creating inspiring environments for customers to explore and purchase gardening and lifestyle products. Their stores are typically designed to be spacious and visually appealing, showcasing seasonal offerings and expert advice. In addition to physical stores, Planeras also maintains an online presence, allowing customers to shop and learn more about their products and services through their website. They aim to cater to both experienced gardeners and those new to the hobby, offering a range of products suitable for various skill levels and garden types. The company is part of the larger Swedish retail group Söderberg & Partners.