plaková

Plakové is a Czech adjective derived from plakát, meaning poster. It is used to describe things connected with posters or poster culture. In standard usage, plakové appears before nouns in phrases such as plakové materiály, plakové kampaně, or plakové umění. For singular nouns the form changes with gender, so you may encounter plakátová kampaň (feminine) or plakátový design (masculine).

Common uses include plakátové materiály (poster materials), plakátové kampaně (poster campaigns), and plakátové umění (poster art). The term is widely used in advertising, design, journalism, and cultural studies to distinguish content that is designed for or about posters from other media. In everyday language, speakers often refer to posters simply as plakáty, with plakové serving as the descriptive element in compound phrases.

Historically, posters have played a significant role in mass communication, public messaging, and visual culture. Plakové designéři and pražské plakátové dílny (poster studios) are cited in discussions of typographic and graphic trends, while plakátová kultura often describes the urban, public display of visual art and information. The concept also appears in museology and education when examining how posters convey messages and shape public perception.

See also: plakát, plakátový, plakátová kampaň, poster art.