phenolates
Phenolates, or phenoxides, are the conjugate bases of phenols. They have the general formula Ar–O− M+, where Ar is an aryl group (typically phenyl) and M+ is a counterion such as Na+, K+, or other alkali or alkaline-earth cations. They are formed by deprotonation of phenols with bases such as sodium hydroxide, sodium hydride, or potassium carbonate. The negative charge is delocalized over the aromatic ring by resonance, stabilizing the anion and giving phenols their relatively acidic character (pKa around 9–11 in water). Substituents on the ring modulate both acidity and nucleophilicity.
Phenolates are usually isolated as salts and are typically colorless solids or viscous liquids that dissolve
Applications and considerations: Sodium phenoxide and related salts serve as versatile reagents for forming aryl ethers