persdrang

Persdrang is a neologism used in some discussions of social influence to denote a persistent, intrusive urge to persuade others or to shape their beliefs and decisions. It emphasizes the compulsion behind ongoing attempts at influence, rather than a single tactic or message. In scholarly contexts it is not an accepted term with a formal definition or measurement in psychology or communication studies.

Etymology: The term combines pers- (from persuasion) with drang, a German noun meaning impulse or urge. The construction signals an emphasis on compulsive, repetitive drive rather than skillful argument.

Usage: Persdrang is used mainly in online commentary and speculative essays about digital communication, where individuals repeatedly push opinions in discussions, sometimes contributing to disruptive or coercive dialogue. It is not a clinical diagnosis.

Relation to related concepts: It overlaps with social influence, manipulation, harassment, and coercive persuasion, but is typically used to highlight the motivational aspect of drive to influence rather than the content of messages.

See also: Persuasion, Social influence, Manipulation, Harassment, Online discourse.

Notes: As of the current literature, persdrang remains informal and its boundaries, prevalence, and validity as a descriptor are unsettled.