partnerprogram
Partner programs are formal arrangements in which a company offers incentives to third parties to promote, sell, implement, or integrate its products and services. Participants typically include affiliates, resellers, system integrators, value-added distributors, technology partners, and consulting firms. The aim is to extend market reach, accelerate sales, and improve customer success through programs tailored to different partner roles.
A program usually includes an enrollment process, defined tiers or levels, and a compensation structure. Common
Programs vary by domain but broadly fall into channel programs (resellers), affiliate programs (digital marketing), technology
Governance covers terms of service, branding and messaging guidelines, data-sharing and privacy agreements, and compliance with