omnichannelintegrasjon
Omnichannel integration refers to the strategic approach of seamlessly connecting all customer touchpoints and channels, both online and offline, to provide a unified and consistent customer experience. This means that a customer can interact with a business through various channels, such as a physical store, website, mobile app, social media, or customer service, and have their journey tracked and understood across all of them. The goal is to eliminate silos between different departments and systems, ensuring that information is shared and accessible in real-time.
This integration allows businesses to understand customer behavior more deeply, personalize interactions, and offer more relevant
The benefits of omnichannel integration extend beyond customer satisfaction. It can lead to increased sales, improved